Core Values and Competencies
Core Values
The core value of marketing is to create the greatest benefit for consumers; therefore, the core value of international marketing lies in promoting the well-being of all humanity. Our College upholds this principle as its guiding norm. Accordingly, all faculty members and students must embody a high level of altruism and a broader perspective, pursuing the spirit and strategies of the Sustainable Development Goals (SDGs).
Core Competencies
Core Competency Indicators of the College of International Marketing
Approved by the College Curriculum Committee,
1st Meeting of the 2nd Semester, Academic Year 2023 (2024/03/08)
Approved by the College Affairs Council,
1st Meeting of the 2nd Semester, Academic Year 2023 (2024/04/29)
Filed with the University Curriculum Committee,
2nd Meeting of the 2nd Semester, Academic Year 2023 (2024/05/22)
Filed with the University Academic Affairs Meeting,
2nd Meeting of the 2nd Semester, Academic Year 2023 (2024/06/18)
|
No. |
College Core Competency Indicator |
Definition / Description |
Corresponding University Core Competency |
|
1 |
Innovative Intelligence |
Cultivating multicultural perspectives to inspire innovation in international markets. |
Innovation & Creativity |
|
2 |
Professional Practicality |
Developing professional competence in marketing science and strengthening the ability to analyze and grasp global business trends. |
Practical Skills |
|
3 |
Sustainable Management |
Pursuing integrity and honesty while balancing business performance with social responsibility. |
Social Engagement |
|
4 |
International Development |
Possessing foreign language proficiency to help local enterprises connect with global markets. |
Self-Management |
|
5 |
Digital Application |
Cultivating the ability to apply digital technologies to enhance international information capability. |
Digital Literacy |