Educational Objectives

In international marketing, enterprises face six major decisions :

1. Assessing the international marketing environment.
2. Deciding whether to go international.
3. Deciding which markets to enter.
4. Deciding how to enter the market.
5. Deciding on the global marketing program.
6. Deciding on the global marketing organization.

All six of these areas will be included in our School's core curriculum. We aim to cultivate high-level international marketing decision-making, managerial, and operational talent for government agencies, international corporations, and local businesses.

Educational Features

Our School offers a comprehensive international marketing curriculum plan. With the strongest faculty lineup and a training approach that balances theory and practice, we cultivate the international marketing talent required for national and corporate development :

• Curriculum Diversity : The curriculum focuses on international marketing, international economics and trade, and international business as its main development directions, while also incorporating international relations and international financial management. This diverse and integrated curriculum     ensures that students' learning aligns closely with the essential skills required of future international business managers.
• Faculty Quality and Quantity : We have professional faculty members who graduated from top-tier institutions, with expertise covering fields such as international marketing management, global brand planning, global logistics and supply chain management, international trade theory, international business management, and international trade law and practice. They have demonstrated outstanding performance in research publication, academic standing, teaching effectiveness, and student advising.
• Teaching Flexibility : Our College combines theory with practice, integrating digital instruction via flipped classrooms, business case discussions and practical applications, simulation-based decision-making instruction using virtual reality, and bilingual (EMI) hybrid learning. We organize special seminars corresponding to the latest international economic and trade situations and arrange student visits and training collaborations with international enterprises, the International Trade Administration (TITA), and the Taiwan External Trade Development Council (TAITRA). Each year, we lead students on exchanges to overseas sister schools and visits to related foreign enterprises.
• Expanded Internships : Undergraduate students are required to complete internships at relevant domestic or international enterprises. Graduate students are expected to conduct project-based research with domestic or international companies.