Mission

The expansion and maintenance of international markets, along with the enhancement of competitiveness, are at the core of our nation's industrial upgrading and economic development. The key to this core is the cultivation of "Marketing Capability".

The mission of our College is to dedicate ourselves to cultivating "International Marketing Professionals". We do this by "enhancing faculty capabilities through research and study, providing students with knowledge through instruction, solidifying student professionalism through practical application, cultivating social concern through character education, and maintaining a future-orientation to adapt to global changes". We strengthen students' "learning, organizational, creative, communication, and analytical abilities". Through the integration of industry, government, academia, and research, we aim, on one hand, to elevate the standard of academic research in the field of international marketing, and on the other, to assist enterprises in expanding into international markets, thereby providing a high-caliber new workforce for all of our nation's industries !

Vision

Taiwanese companies play a pivotal role in the international market and the global supply chain. Activities such as the global deployment of overseas investments by Taiwanese businesses, as well as the investment and operational activities of multinational corporations in Taiwan, have all significantly increased the demand for international marketing talent. As the nation's sole professional university of business, our institution has an undeniable responsibility to cultivate the most specialized international marketing professionals for all of Taiwan's industries. We aim to nurture the younger generation, equipping them with a broad international perspective and the capability to establish themselves globally.