Education Goals

In international marketing, enterprises face six primary decisions: assessing the international marketing environment, deciding whether to internationalize, selecting target markets, determining market entry strategies, developing global marketing plans, and structuring global marketing organizations. All these aspects are integrated into our institute's core curriculum, aimed at cultivating senior talents in international marketing decision-making, management, and operations for governmental agencies, international enterprises, and domestic businesses.

Educational Features

Our institution offers a comprehensive curriculum in international marketing, leveraging a strong faculty lineup and a balanced approach between theory and practice to nurture the international marketing talents needed for national and corporate development:

1. Diverse Curriculum: The curriculum focuses on international marketing, international trade and economics, and international business, while also incorporating international relations and international financial management. This integrated approach ensures that students acquire essential skills aligned with the future needs of international business executives.

2. Quality Faculty: Our faculty comprises experts who have graduated from top institutions and specialize in areas such as international marketing management, global brand strategy, global logistics and supply chain management, international trade theories, international business management, and international trade law and practices. They excel in research publications, academic standing, teaching effectiveness, and student guidance.

3. Flexible Teaching Methods: We employ a combination of theoretical instruction and practical application through methods such as flipped classrooms for digital learning, case discussions and simulations, virtual reality for decision-making exercises, bilingual blended learning, topical seminars on the latest international trade trends, and organized visits to international enterprises, the Ministry of Economic Affairs, and trade associations. Every year, we arrange student exchanges and visits to sister universities abroad and relevant international companies.

4. Expanded Internship Opportunities: Undergraduate students are required to undertake internships in relevant domestic and international enterprises, while graduate students engage in project research with both domestic and international companies.

Core Values

The core value of marketing lies in creating maximum benefits for consumers; the core value of international marketing lies in creating the greatest welfare for all humanity. Our institution's core values should therefore uphold this principle. Consequently, all faculty and students must possess a strong sense of altruism and a broad perspective, pursuing the spirit and strategies of Sustainable Development Goals (SDGs).