Reasons for Establishment and Objectives

Reasons for Establishment and Objectives of the Institute

Reasons:

Taiwanese companies hold a crucial position in the international market and global supply chains. Whether it's overseas investments and operations by Taiwanese businesses or the activities of multinational corporations investing and operating in Taiwan, there is a significant increase in demand for international marketing talents. As the nation's sole professional business university, our institution is duty-bound to cultivate the most professional international marketing talents across all industries in Taiwan. We aim to nurture the younger generation with broad international perspectives and the ability to thrive globally.

Objectives:

The core of upgrading our industries and economic development lies in exploring, maintaining, and enhancing competitiveness in the international market. The key to this core is the cultivation of "Marketing Capability." The objective of our institute is dedicated to fostering "international marketing professionals." We achieve this through enhancing faculty capabilities through research, providing students with intellectual abilities through teaching, ensuring students develop professional skills through practical experience, fostering social responsibility through ethical education, and focusing on future-oriented global adaptability. We strengthen students' learning, organizational, creative, communicative, and analytical abilities. Through collaboration between academia, industry, and research, we aim to elevate academic research standards in the field of international marketing while assisting businesses in expanding into international markets, thereby providing high-quality reinforcements to industries nationwide!